On their journey to become “real-time, data-driven businesses”, manufacturers need to aggressively embrace collaborative innovation. This includes not only breaking the IT-OT-ET barriers but also dealing with the ecosystem in an entirely new way. The rising software content in the products, the “servitization” of the classical OT Pyramid, and the platform based business models, call for a fundamental change in “who” and “how” you partner with in the ecosystem. Hear ISG Partner and EMEA Smart Manufacturing lead Christian Decker address how manufacturers can turn their ecosystem partners into contributors. What are the common patterns of success and guidelines for mastering the ecosystem game. Hint: expect to break some rules your playbook!