Leading automotive companies are currently working on high and fully automated vehicles leveraging digital technologies to extract business value and create new customer experiences. COVID-19 has even further amplified technical and commercial challenges and now requires all the more a holistic view. A cost-efficient approach which is adopting an end-to-end perspective across customers, the enterprise and the ADAS ecosystem is even more critical than before. But where to start and what should you do to optimize or re-set your ADAS capabilities? In this session, ISG will talk about real-life examples and shed some light on how leading automotive enterprises have approached these challenges.