Fredrik Östbye
Fredrik Östbye
Group Vice President, Head of Grundfos FutureLab
Grundfos
Fredrik is a serial entrepreneur who has built companies since he went to school. Two of them have got acquired by large enterprises, latest by Telenor where he spent time as Vice President, Internet of Things. He has a passion for disruption and how technology through business can help solving sustainability. He strongly believes in end-user-centric innovation where an ecosystem of players combines expertise to create the best possible experience, and with a business-model attached where all involved share the value of the solved problem. His mindset is that openness brings speed and speed brings success.

In 2017 he joined Grundfos to orchestrate the digital transformation this giant is going through, moving from experts in advanced pumps to supplier of water-as-a-service. After a successful transformation he got the mandate to build up a radical innovation unit in Grundfos, aiming to find game-changing solutions to the world’s water and climate challenges. Grundfos FutureLab is now a highly entrepreneurial innovation unit, creating transformational impact on sustainability by building viable businesses, ready to scale inside or close to Grundfos.

When not working, he spends time with his family and enjoys horseback riding, kitesurfing and snowboarding.