Engineering organizations are at a crossroads. New market forces such as attracting customers by rapidly introducing innovative features, services and experiences, continuously enhancing the product functionality over the lifecycle etc. pose challenges and at the same time opportunities. On the other hand, the playbook for defending “SW-/data enabled“ companies is still being written as engineering organizations tackle some of these challenges for the first time. Hear ISG expert Vishnu Andhare address which high impact areas and use cases engineering organizations are addressing to achieve savings of 15-30% and enable new revenue streams. Most importantly, how are they reorganizing around a new “operating model” which will distinguish the winners from the rest.