Smart technologies such as artificial intelligence and augmented reality are crucial to understanding a smart product’s performance, the customers’ interactions with it, and deepening the customer relationship. By having a better grasp of customer data and behavior, customer retention and satisfaction can be greatly improved. What are the implications of connected products and the data those products drive back from the customer to the shopfloor? Our panel of experts will answer questions such as: • What are examples of how data is processed to ensure continuous improvement and customer satisfaction? • How can you transform and elevate your customers’ experiences using technologies such as artificial intelligence? • How can data be used to gain a better understanding of the quality of the product or service on your existing and potential customer base? • What are the best ways translate data to discover your customers’ needs, wants and value potential?